Develop and create a dynamic visual interpretation of a fairly new product, Ray Ban Meta Smart Glasses.
ROLE: Motion Designer
TOOLS: Photoshop, Illustrator, After Effects, Cinema 4D
PROCESS
Brainstormed ideas by looking at the history of Ray Ban campaign ads in both video and print design. Ultimately focused on the camera feature of the smart glasses and the idea of snapshots as a visual style and functionality of the product. Took an innovative approach to design with timeless music soundtrack to match the timelessness of the well known Ray Ban brand.
RESULTS
This project was developed as part of a group of Motion Designers under the guidance of Creative Director and Motion Designer Cameron, founder of the Motion Science and Motion Society program. Received positive feedback on this Ray Ban project and everyone was excited and pleased with the results. Everyone liked the way the logo design transitions into the images for a seemless and timeless effect, as a great design solution to a classic Ray Ban brand with a new innovative product.
