PROCESS
I developed the idea for this Audi RS E-Tron GT brand film, after researching electric cars of the past that were more utility based and with very little style and design. However, when I discovered the new Audi RS E-Tron Gt, I saw that it encompassed sleek design, sport luxury, and sustainability all in one. I brainstormed ideas through mood boards, story boards to develop this concept. Researching this project, I was inspired by space exploration, energy, and sustainability in our environment. Finally, I executed the idea of the Audi car orbiting the planets and bringing energy back to earth. I’ve had this concept for awhile and I was about to start the long production to build 3D models. Although, I already have expertise in building 3D models, I knew it would be a long process to build 3D models with assets, environments, etc. Then, I became aware of Sora AI after seeing the work of a Director friend of mine, who highly recommended I try it out. I began the process of developing a script and a prompts.
RESULTS
After multiple iterations, I created a final version that encompassed my original idea that far exceeded my expectations. In keeping with my film/video/animation background, I did some editing work for the exact timing, along with a soundtrack with sound effects, and completed this AI Audi brand film within a couple of days.
