AI ■ NIKE SPEC

CHALLENGE

Create a Nike spec, with the theme “Anything Is Possible,” using Gen AI technology and storytelling.

ROLE: Director

TOOLS: Sora AI, Kling AI, Midjourney AI, Photoshop, After Effects

PROCESS

Being a sneaker head, I’ve always been fan of Nike shoes, and the Nike brand. Also, I continue to be inspired by Nike commercials that evoke strong emotions through powerful imagery, relatable storytelling, featuring top athletes, and a focus on personal journeys, inspiring viewers to push their limits and achieve their own greatness. As a huge fan of Sci-Fi and apocalyptic movies like Mad Max: Fury Road, Oblivion, Blade Runner—inspired the visual themes and ideas for this new AI Nike spec. Featuring powerful women that metaphorically push the limits and take on any challenge in life’s journey. In particular, I was inspired to create the idea of seeing the sport of cross fit games set in an apocalyptic like desert, challenged by atmospheric changes in the environment.

RESULTS

The theme of “Anything Is Possible,” became the driving force to develop this idea. The research and development of this project started with many iterations of concept art using Midjourney, then feeding final images to programs Kling AI and Sora AI. After multiple iterations, I came to a final spec that encompasses all the themes and ideas and that far exceeded my expectations.