PROCESS
Create an ad campaign that increases brand awareness of the LeBron James and Nike 21st anniversary shoe, to reach a wider global audience. To increase, while driving up traffic of new and existing customers to the Nike website.
SOLUTION
Create an ad campaign for the 21st year anniversary LeBron James shoe, inspired by his daughter Zhuri, a design motivated by an oyster shell that protects the pearl it houses. The LeBron James 21 shoe features a range of details that aim to support the player throughout the demands of the game. Demonstrate and present interactive ads for this campaign that transfers to multiple media platforms, and physical in-person locations.
