DODGE CHARGER EV SPEC

Director + Motion Designer • AI Commercial Spec

  • Dodge Charger Daytona EV spec reimagines the electric muscle car as a transformative force rather than just a product reveal. The challenge was to go beyond traditional automotive advertising and build an emotionally resonant narrative where the car becomes a character. Using Midjourney, Photoshop, After Effects, and Kling, I designed a cinematic desert sequence that evolves from barren stillness to renewal, blending lens-driven realism with AI worldbuilding. The result is a bold proof-of-concept film that frames Dodge’s EV future as powerful, visceral, and alive.

    Motion Design Detail features the speedometer acceleration sequence in the Dodge Charger EV spec was created using After Effects. I designed and animated the rising speed numbers on the digital dashboard to emphasize the power and rapid acceleration of the vehicle. The motion was timed to feel sharp, precise, and performance-driven, reinforcing the futuristic EV concept while adding a layer of kinetic energy to the sequence.

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