CHALLENGE

Create an ad campaign that increases brand awareness of the LeBron James and Nike 21st anniversary shoe, to reach a wider global audience. To increase, while driving up traffic of new and existing customers to the Nike website.

SOLUTION

Create an ad campaign for the 21st year anniversary LeBron James shoe, inspired by his daughter Zhuri, a design motivated by an oyster shell that protects the pearl it houses. The LeBron James 21 shoe features a range of details that aim to support the player throughout the demands of the game. Demonstrate and present interactive ads for this campaign that transfers to multiple media platforms, and physical in-person locations.

MOOD BOARD

Created a mood board to develop concepts of how the LeBron James 21 shoe design ad campaign showcases and celebrates the 21st anniversary of LeBron James and Nike. Exploration of different textures and atmospheric materials, was a key feature in the final outcome.

CAMPAIGN GOALS

To highlight the passion for winning with the grit and determination required to be successful. Drive traffic to the Nike website by promoting the new LeBron 21 basketball shoes.

BANNER + BILLBOARD ADS

Created different banner ad sizes for LeBron and Nike brand/campaign.